Organization Digitalization Implications

Digitalization is among the key elements that bring about a company’s growth. It really is more than the eradication of newspapers and applying computers to log data – it truly is about creating a new means of doing business that focuses on customer satisfaction, internal communication, and the stream of information. It is regarding being more efficient, gaining presence over company spend and making decisions with correct numbers, along with connecting your complete team to a common mission that drives international growth.

It is just a dynamic procedure that alterations the ways companies create and capture worth in the marketplace. It can possibly accelerate the obsolescence of the firm’s current business model (BM). As digitalization has the potential to influence a company’s competitive spot, firms has to be constantly informed of digitalization’s impact on their BMs and the encompassing business environment.

To explore the impact of digitalization on a firm’s BM, qualitative empirical data were gathered from 12 interviewees employed in two distinct industries, automobile and mass media. Due to the fact that the two industries are characterized by different organization models, this research design and style allowed for a great in-depth comparison of how digitalization impacts the inspiration of the firm’s BM.

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The selection interviews revealed that inside the media sector, the impact of digitalization was felt most clearly regarding value creation and value capture factors. This was predominantly due to the fact that the marketing industry spots strong focus on the customer channel, therefore causing digitalization to have an early on impact on the company’s BM.

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